Drift

Drift is the compact hair dryer that doesn’t compromise on power. The brushless digital motor creates a strong, even airflow that dries your hair quickly yet gently, helping to reduce the risk of heat damage and keeping it soft and smooth. The compact design makes it ideal as your everyday dryer and go-to companion for the gym bag or carry-on.

Lightweight and ergonomic design

Weighing only 700 g, Drift is easy to handle even when you spend a longer time styling your hair. The lightweight, ergonomic design sits comfortably in your hand and makes it easier to reach every part of your hair without tiring your arm.

Ionic system for less frizz and smooth hair

With an ionic system, Drift helps reduce static, frizz and flyaways, making your hair look softer, sleeker and easier to style, whether you’re going for a smooth blowout, natural waves or curl definition.

Flexible settings for personalised styling

Choose between 2 speeds and 3 temperature settings: cool, warm and hot. An indicator light shows which temperature you’ve selected – blue for cool, orange for warm and red for hot – so you can easily see how you’re styling.

The speed settings let you tailor the airflow to your hair type: gentler for fine or damaged hair, stronger for thick or long hair. Finish your styling with the cool airflow to help lock in volume, reduce frizz and give your hair a smoother look.

Magnetic click-on diffuser and concentrator

Quickly switch between drying and styling with the magnetic click-on diffuser and concentrator, giving you flexibility and great results every time, regardless of your hair type.

Diffuser – for defined curls and soft volume

The magnetic diffuser clicks on in a second and spreads the airflow gently around your hair. It helps lift the roots and keep curls and waves defined, adding soft volume without disturbing your natural texture. We recommend using low to medium heat and speed.

Concentrator – for controlled, sleek styling

The magnetic concentrator nozzle snaps on easily and directs the airflow exactly where you want it. Use it with a brush to smooth lengths, shape your fringe and create a neat, polished finish with extra shine.