{"title":"Products - Hair Straightener","description":"","products":[{"product_id":"flow-straightener","title":"Flow","description":"\u003cp\u003eFlow hair straightener is designed to make your everyday styling easier, whether your hair is fine, thick, straight or curly. The PFAS-free Produre™ coated  plates heat up in just 30 seconds and, together with ionic technology and temperature control, help you achieve smoother, shinier results with less frizz.\u003c\/p\u003e\n\u003ch3\u003eIonic system for less frizz and smooth hair\u003c\/h3\u003e\n\u003cp\u003eWith ionic technology, the straightener helps reduce static, frizz and flyaways, leaving your hair softer, sleeker and easier to style. Glide it through the hair for straight lengths, soft waves or defined curls with a smoother, shinier finish.\u003c\/p\u003e\n\u003ch3\u003eChoose the right temperature for your hair\u003c\/h3\u003e\n\u003cp\u003eChoose between 5 heat settings – 150 °C, 170 °C, 185 °C, 200 °C and 230 °C – so you can match the temperature to your hair type and styling needs. Use the lower temperatures for fine, coloured or fragile hair, and the higher settings when you need extra power for thick or coarse hair. With more control over the heat, it’s easier to achieve smooth, long-lasting results without unnecessary stress on your hair.\u003c\/p\u003e\n\u003ch3\u003eTemperature control\u003c\/h3\u003e\n\u003cp\u003eFlow uses smart temperature control to keep the plates at an even, consistent heat while you straighten and style. This helps reduce the risk of overheating, so your hair looks smoother and shinier and feels easier to style from root to tip.\u003c\/p\u003e\n\u003ch3\u003eReady to style in just 30 seconds\u003c\/h3\u003e\n\u003cp\u003eFlow heats up to 150 °C in just 30 seconds, so you can start styling quickly. Perfect for busy mornings, last-minute plans or quick touch-ups before you head out. \u003c\/p\u003e\n\u003ch3\u003eFloating plates for even straightening\u003c\/h3\u003e\n\u003cp\u003eFloating plates move slightly as you style, so they adjust to each section of hair for more even pressure and smoother gliding. This helps reduce pulling and unnecessary heat on the same spots, leaving your hair looking sleeker and feeling softer after styling.\u003c\/p\u003e\n\u003ch3\u003eProdure™ – durable coating\u003c\/h3\u003e\n\u003cp\u003e\u003c!--StartFragment --\u003e\u003cspan class=\"cf0\"\u003eProdure™ is Wilfa’s innovative PFAS-free coating, offering protective and anti-frizz hair styling. Made from durable materials that do not degrade into microplastics or release harmful substances. The coating maintains its smooth surface and protective qualities over time, without losing its easy glide effect, ensuring long-lasting quality on the product.\u003c\/span\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003ch3\u003eAuto-off\u003c\/h3\u003e\n\u003cp\u003eFor added safety, the hair straightener switches off automatically after 1 hour. \u003c\/p\u003e\n\u003ch3\u003e360° swivel cord for flexibility\u003c\/h3\u003e\n\u003cp\u003eDesigned for flexibility, the 360° swivel cord makes styling easy from any angle without the cord twisting or getting in the way. With a 3-metre cord, you have more freedom to move, making it easier to style your hair where the mirror and light are best. Use the hanging loop on the base of the cord for easy storage.\u003c\/p\u003e\n\u003ch3\u003eLockable handle for easy storage and travel\u003c\/h3\u003e\n\u003cp\u003eThe lockable handle makes Flow easy to store and pack, whether it’s in your bathroom drawer, gym bag or suitcase. Simply lock the plates together, pop it in the included travel bag and you’re ready to take the straightener anywhere.\u003c\/p\u003e\n\u003ch3\u003ePractical travel bag\u003c\/h3\u003e\n\u003cp\u003eThe included travel bag keeps everything organised at home or in your weekend bag and protects the straightener when you’re on the move.\u003c\/p\u003e\n\u003ch3\u003e5-year warranty\u003c\/h3\u003e\n\u003cp\u003eWe provide a 5-year warranty from the date of purchase. Please keep your receipt as proof of purchase.\u003c\/p\u003e\n\u003ch3\u003eIncluded in the box:\u003c\/h3\u003e\n\u003cp\u003eHair straightener\u003cbr\u003eTravel bag\u003c\/p\u003e","brand":"ecbywilfa","offers":[{"title":"Default Title","offer_id":51113742827736,"sku":"606007","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/4816\/8152\/files\/FLOWhairstraightener_HST1G-I55.png?v=1770724607"},{"product_id":"flow-steam-straightener","title":"Flow Steam","description":"\u003cp\u003eFlow Steam hair straightener is designed to give you smoother, shinier hair with less frizz. By combining gentle steam with PFAS-free Produre™ coated plates and ionic technology, it helps to hydrate your hair as you style, so you can straighten, smooth or shape waves with a softer, more polished finish. \u003c\/p\u003e\n\u003ch3\u003eGentle steam for smoother hair\u003c\/h3\u003e\n\u003cp\u003eThe steam function helps add gentle moisture while you straighten, so the hair softens and becomes easier to shape. A fine mist is released along the plates as you style, helping to reduce frizz and make the hair feel smoother and more manageable. The steam also lets you achieve sleek, long-lasting results with less reliance on very high heat, which is especially helpful for dry, coloured or coarse hair.\u003c\/p\u003e\n\u003ch3\u003eIntegrated water tank \u0026amp; ergonomic grip\u003c\/h3\u003e\n\u003cp\u003eThe built-in water tank ensures a steady flow of steam, while the ergonomic grip sits comfortably in your hand during longer styling sessions. Use the included 50 ml water refill bottle to easily fill the water tank.\u003c\/p\u003e\n\u003ch3\u003e4 temperatures for every hair type\u003c\/h3\u003e\n\u003cp\u003eChoose between 4 heat settings – 130 °C, 170 °C, 200 °C and 230 °C – so you can match the temperature to your hair type and style. Use the lower settings with steam for fine, coloured or fragile hair, and the higher settings when you need extra power for thick, coarse or very curly hair. With more control over the heat, it’s easier to get smooth, long-lasting results without putting unnecessary stress on your hair.\u003c\/p\u003e\n\u003ch3\u003eReady to style in just 30 seconds\u003c\/h3\u003e\n\u003cp\u003eFlow Steam heats up to 130 °C in just 30 seconds, so you can start styling quickly. Perfect for busy mornings, last-minute plans or quick touch-ups before you head out. \u003c\/p\u003e\n\u003ch3\u003eFloating plates with built-in comb teeth\u003c\/h3\u003e\n\u003cp\u003eFloating plates move slightly as you style, so they adjust to each section of hair for more even pressure and smoother gliding. Along the plates, the small comb teeth gently help to detangle and guide the hair, so the hair strands are spread more evenly. This makes it easier to straighten from root to tip with fewer passes, less pulling and a sleeker, smoother finish.\u003c\/p\u003e\n\u003ch3\u003eAdvanced temperature control for smoother styling\u003c\/h3\u003e\n\u003cp\u003eFlow Steam combines fast-heating PTC elements with smart temperature control to give you even, reliable heat while you style. The plates heat up quickly and then work to keep the temperature stable throughout the styling. Together with the gentle steam, this helps reduce the risk of overheating, so your hair can look smoother and shinier and feel easier to style from root to tip.\u003c\/p\u003e\n\u003ch3\u003eProdure™ – durable coating\u003c\/h3\u003e\n\u003cp\u003eProdure™ is Wilfa’s innovative PFAS-free coating, offering protective and anti-frizz hair styling. Made from durable materials that do not degrade into microplastics or release harmful substances. The coating maintains its smooth surface and protective qualities over time, without losing its easy glide effect, ensuring long-lasting quality on the product. \u003c\/p\u003e\n\u003ch3\u003eAuto-off\u003c\/h3\u003e\n\u003cp\u003eFor added safety, the steam straightener switches off automatically after 45 minutes. \u003c\/p\u003e\n\u003ch3\u003e360° swivel cord for flexibility\u003c\/h3\u003e\n\u003cp\u003eDesigned for flexibility, the 360° swivel cord makes styling easy from any angle without the cord twisting or getting in the way. With a 3-metre cord, you have more freedom to move, making it easier to style your hair where the mirror and light are best. Use the hanging loop on the base of the cord for easy storage.\u003c\/p\u003e\n\u003ch3\u003eLockable handle for easy storage and travel\u003c\/h3\u003e\n\u003cp\u003eThe lockable handle makes Flow Steam easy to store and pack, whether it’s in your bathroom drawer, gym bag or suitcase. Simply lock the plates together, pop it in the included travel bag and you’re ready to take the straightener anywhere.\u003c\/p\u003e\n\u003ch3\u003ePractical travel bag\u003c\/h3\u003e\n\u003cp\u003eThe included travel bag keeps everything organised at home or in your weekend bag and protects the straightener when you’re on the move.\u003c\/p\u003e\n\u003ch3\u003e5-year warranty\u003c\/h3\u003e\n\u003cp\u003eWe provide a 5-year warranty from the date of purchase. Please keep your receipt as proof of purchase.\u003c\/p\u003e\n\u003ch3\u003eIncluded in the box:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSteam straightener\u003c\/li\u003e\n\u003cli\u003eWater refill bottle\u003c\/li\u003e\n\u003cli\u003eTravel bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecbywilfa","offers":[{"title":"Default Title","offer_id":51113745711320,"sku":"606008","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/4816\/8152\/files\/FLOWSTEAM_steam_straightener_HST2G-S56.png?v=1770725109"},{"product_id":"flow-stream_air-straightener","title":"Flow Stream","description":"\u003cp\u003eFlow Stream is a wet-to-dry air straightener that lets you dry, smooth and straighten your hair at the same time. The high-speed digital motor, airflow and heated plates work together to remove moisture quickly while smoothing each section, so you spend less time with heat on your hair and still get sleek results that feel soft, light and easy to manage.\u003c\/p\u003e\n\u003ch3\u003e3-in-1 ways to use Flow Stream\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet-to-dry straightening\u003cbr\u003eStart with towel-dried hair and let the high-speed airflow and plates work together to dry and straighten in one go. Perfect when you want to skip the separate blow-dry step and still get smooth, sleek hair.\u003c\/li\u003e\n\u003cli\u003eFast blow-drying\u003cbr\u003eUse the airflow and temperature settings with less plate pressure to quickly rough-dry your hair before styling, or to dry the roots for extra lift. The concentrated  airflow helps remove moisture fast while keeping the hair feeling light. You can also turn off the heat and only use the airflow. \u003c\/li\u003e\n\u003cli\u003eSmoothing and restyling on dry hair\u003cbr\u003eOn dry hair, use lower airflow or turn the airflow off  and chose correct temperature to smooth frizz, refresh the ends or add a more polished finish to second-day hair. Glide the plates through the hair for straighter lengths or soft waves with added shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePrecise temperature and airflow control\u003c\/h3\u003e\n\u003cp\u003eFlow Stream gives you precise control over both heat and airflow, so you can match the settings to your hair type and how you want to style it. Choose from 14 heat settings, 100–230 °C, to fine-tune your routine. Use lower temperatures for gentle smoothing and higher heat when you need extra power for thick or very curly hair.\u003c\/p\u003e\n\u003cp\u003eFor drying and wet-to-dry styling, you also get three blow-dry temperatures – cool, warm and hot – plus three airflow levels, making it easy to go from a gentle, controlled flow to maximum power when you’re in a hurry. And with instant heat up to 100 °C in just 15 seconds, you can start styling almost straight away.\u003c\/p\u003e\n\u003ch3\u003eHigh-speed digital motor for faster drying\u003c\/h3\u003e\n\u003cp\u003eFlow Stream is powered by a fast digital motor that spins up to 110,000 RPM, creating a strong, focused airflow. This lets you dry and straighten your hair at the same time, so you spend less time with heat on your hair. The powerful yet controlled airflow removes moisture quickly while the plates smooth each section, leaving your hair looking sleeker and shinier and feeling softer after styling.\u003c\/p\u003e\n\u003ch3\u003eIonic system for less frizz and smoother hair\u003c\/h3\u003e\n\u003cp\u003eFlow Stream uses ionic technology to help calm static and frizz while you style. Your hair looks smoother, with fewer flyaways and a softer feel – whether you’re straightening from wet, adding soft waves or just freshening up your style.\u003c\/p\u003e\n\u003ch3\u003eFloating plates for even straightening\u003c\/h3\u003e\n\u003cp\u003eFloating plates move slightly as you style, so they adjust to each section of hair for more even pressure and smoother gliding. This helps reduce pulling and unnecessary heat on the same spots, leaving your hair looking sleeker and feeling softer after styling.\u003c\/p\u003e\n\u003ch3\u003eProdure™ – durable coating\u003c\/h3\u003e\n\u003cp\u003eProdure™ is Wilfa’s innovative PFAS-free coating, offering protective and anti-frizz hair styling. Made from durable materials that do not degrade into microplastics or release harmful substances. The coating maintains its smooth surface and protective qualities over time, without losing its easy glide effect, ensuring long-lasting quality on the product.\u003c\/p\u003e\n\u003ch3\u003eAdvanced temperature control for faster, gentler styling\u003c\/h3\u003e\n\u003cp\u003eFlow Stream combines fast-heating PTC elements with smart temperature control to keep the heat even while it dries and straightens your hair. It heats up quickly and then works to hold a stable, controlled temperature in both the airflow and the plates. This helps reduce the risk of overheating, so you can smooth and straighten your hair in one go while it looks shinier, feels softer and is easier to style from root to tip.\u003c\/p\u003e\n\u003ch3\u003eAutomatic shut-off\u003c\/h3\u003e\n\u003cp\u003eFor added safety, the air straightener switches off automatically after 20 minutes. \u003c\/p\u003e\n\u003ch3\u003e360° swivel cord for flexibility\u003c\/h3\u003e\n\u003cp\u003eDesigned for flexibility, the 360° swivel cord makes styling easy from any angle without the cord twisting or getting in the way. With a 3-metre cord, you have more freedom to move, making it easier to style your hair where the mirror and light are best. Use the hanging loop on the base of the cord for easy storage.\u003c\/p\u003e\n\u003ch3\u003eLockable handle for easy storage and travel\u003c\/h3\u003e\n\u003cp\u003eThe lockable handle makes Flow Stream easy to store and pack, whether it’s in your bathroom drawer, gym bag or suitcase. Simply lock the plates together, pop it in the included travel bag and you’re ready to take the straightener anywhere.\u003c\/p\u003e\n\u003ch3\u003ePractical travel bag\u003c\/h3\u003e\n\u003cp\u003eThe included travel bag keeps everything organised at home or in your weekend bag and protects the air straightener when you’re on the move.\u003c\/p\u003e\n\u003ch3\u003eMaintains performance over time\u003c\/h3\u003e\n\u003cp\u003eThe removable filter cover makes it easy to clean away dust and particles, helping the air straightener maintain its powerful airflow and performance over time. \u003c\/p\u003e\n\u003ch3\u003e5-year warranty\u003c\/h3\u003e\n\u003cp\u003eWe provide a 5-year warranty from the date of purchase. Please keep your receipt as proof of purchase.\u003c\/p\u003e\n\u003ch3\u003eIncluded in the box:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAir straightener\u003c\/li\u003e\n\u003cli\u003eTravel bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecbywilfa","offers":[{"title":"Default Title","offer_id":51113746530520,"sku":"606009","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/4816\/8152\/files\/Flow-Stream_air-straightener_HST3G-A800.png?v=1770725022"}],"url":"https:\/\/ecbywilfa.com\/de\/collections\/hairstraightener.oembed","provider":"ecbywilfa.com","version":"1.0","type":"link"}